Sony Europe uncovered two new Blu-rays players, the BDP-S350 and S550 promising to deliver 1080p high-definition video and incredible sound quality. The new models of Blu-ray players offers a full HD cinema experience. Well, this is what everyone in the industry is offering when they launched a product.

The BDP-S350 features 24p True Cinema, BonusView, Sony’s Precision Cinema HD Upscale, Precision Drive HD and BD-Live Ready. BD-Live enables the player to connect to the internet and download the latest version of firmware of the player, available on October 2008 according to Sony. Additionally, The BD-Live and BD-Java firmware enables you to access a range of exciting online services, which allows rich interactive home entertainment experience. Simply connect the player via an ethernet cable to the internet to join on-line blogs whilst watching the movie, enter online competitions, draws and online games

The BDP-S550 offers all the same great capabilities as the BDP-S350, but has BD-Live and BD-Java firmware already built in and includes a 1GB of exchangeable USB storage to save downloaded BD-Live content from the internet. Also unique to the BDP-S550 is support for DTS-HD Master Audio Decoder and 7.1Ch analogue audio output which means that it can be connected directly to a legacy home-theatre receiver without HDMI for the ultimate movie and surround-sound experience.  According to Sony Europe release here.

Both player supports AVCHD discs with x.v.Color™ (xvYCC) technology, an international standard for wide color space reproduction that allows players to output more natural and vivid colors. Players supports video formats including BD-R/RE (BDMV and BDAV modes), DVD+R/+RW, DVD-R/-RW, CD, CD-R/RW (CD-DA format), and JPEG on DVD/CD recordable media.